For publishers
Ad Revenue vs Micropayment
Stack monthly ad revenue against unlock revenue and dynamically see which monetization model earns more under your assumptions.
Configure Metrics
Total traffic per month
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Monthly Revenue Comparison
Ads Revenue
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Micropayments
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How this is calculated
Ad revenue = (monthly pageviews ÷ 1000) × CPM × ad fill rate. Micropayment revenue = monthly pageviews × unlock conversion × unlock price. The difference and highlighted winner update as you change assumptions.
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