For publishers

Article Pricing Calculator

Translate ad opportunity cost into a sensible unlock price, then compare ads-only, unlock, and unlock + ads revenue to maximize your earnings.

Configure Metrics

Cost per 1,000 ad impressions (Avg $5–$15)
$
Expected views over its life/month
%
×
Percent of pageviews expected to unlock
%

Suggested Unlock Price

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Prices high enough so unlocked readers cover free riders at your target margin.

Revenue Scenarios

Ads Only

No paywall

—

Unlock

Payers unlock

—

Unlock + Ads

Payers still see ads

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How this is calculated

Ad yield per pageview = (CPM ÷ 1000) × fill rate. Suggested unlock price = (ad yield × target margin) ÷ conversion rate, so unlocking readers cover free riders. Scenarios compare Ads only (no paywall), Unlock (payer fees), and Unlock + ads (payers continue to see ads along with everyone else).

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Newzflash lets readers unlock premium articles for as little as a few cents.

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